- Supported by scientific research
- Based in Ottawa
- Certified in Professional Teeth Whitening (PTW)
Professional Teeth Whitening
Teeth whitening in Ottawa: if you think you need it, you do.
Supervised professional whitening is the fast route to whiter teeth in Ottawa.
Free Quiz – Takes Just 1 Minute!
16 hours of whitening strips matched under an hour of professional in-office whitening in a clinical trial. [1]
Professional, in-studio teeth whitening on Baseline Road
UpWhiten is a professional teeth-whitening studio at 1915 Baseline Rd Suite 101, Ottawa, ON K2C 0C7, between Nepean and Carlington. Whitening is all it does, and there is one offer: the Ideal Shade Package, with sessions until you reach your ideal shade or your genetic limit, at no extra cost.
- 1,000+ clients have whitened their teeth at the studio.
- UpWhiten is the only NanoChroma™ provider, so it is the one studio in Ottawa that reads your shade this way before it whitens.
- Teeth go up to 32.8 shades whiter on the NanoChroma™ scale.
Your route: a free one-minute quiz, then a free scan with your predicted result and exact price. Start the quiz
We are not a dental clinic and do not provide dental diagnosis or treatment.
As featured in
Do yellow teeth really change how people judge you?
Yes, and researchers have measured it.
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Money 52% lower: the chance of being hired that hiring managers gave job applicants whose photos showed flawed teeth, against a healthy smile.[2] (general: any dental flaw)
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Respect 12 traits, success and intelligence among them: rated on all 12, the same faces scored worse with discoloured teeth and best with whitened teeth.[3] (tooth colour only)
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Love All four skin tones: at every skin tone tested, raters scored the whitest of four natural shades as the most attractive smile.[4] (tooth colour only)
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Hiding 23%: yellow or stained teeth, the second most common reason adults gave for avoiding smiling in photos.[5] (tooth colour only)
If any of these sound like you, you are not alone:
- Have you ever purposely hidden your teeth in photos?
- Have you ever looked in the mirror and wished for whiter teeth?
- Have you experienced disappointment after trying whitening strips?
- Do you ever find yourself avoiding showing your teeth when you laugh or speak?
Why strips, online gels and trays are guesswork
Nothing reads your teeth before they start. The trials below show the cost in hours, gums and second tries.
One trial, 13 people per method; our arithmetic from its printed cycle counts. [1]
- Almost 4 times higher: the gum-irritation score with strips against professional in-office whitening, in that trial. [1]
- 1 of 5 whitening gels bought online held no active ingredient at all. [8] Two others held about 80% less peroxide than their labels said.
The old way: whitening without a prediction, in three numbers
The difference is a reading of your teeth first, then whitening in the studio.
Predictive Whitening™: results predicted before you pay
The studio reads your teeth first: a NanoChroma™ reading maps your shade at the free consultation, before any gel goes on.
At UpWhiten, NanoChroma™ predicts your result before your first session, with 99.98% prediction accuracy.
At UpWhiten, internal research found under 6% temporary sensitivity.
Then you whiten in the studio until you reach your ideal shade or your genetic limit. The gel is a special gel plus nano-hydroxyapatite, the same mineral your enamel is made of.
What the trials say about nano-hydroxyapatite, how long results last, and veneers
A nano-hydroxyapatite paste used after bleaching cut the total days of sensitivity from 76 to 36, with the same whitening, in a separate trial. [12]
Only 53% of porcelain veneers went ten years without needing more work, in national dental records. [14]
Professional in-office whitening in a trial was still clinically acceptable 4.5 years later. [13]
| Route | Result known before you start | Where it happens | What was measured |
|---|---|---|---|
Whitening strips | No | At home | About 16 hours of wear for six shade steps [1] |
Gels bought online | No | At home | 1 of 5 held no active ingredient [8] |
Dentist trays (the old way) | No | You, at home | 47% felt tooth sensitivity [9] |
Predictive Whitening™ at UpWhiten | Yes, predicted before your first session | In the studio | Studio record: under 6% temporary sensitivity |
Three steps to whiter teeth
- Take the free one-minute eligibility quiz.
- Come in for the free Complimentary Shade Consultation: your NanoChroma™ reading and your predicted result.
- Whiten in the studio with the Ideal Shade Package until you reach your ideal shade.
You see your exact price at the free scan. Flexible payment plans are available.
For colour alone, the other route is porcelain veneers, which cost $800 to $1,200 a tooth at one Ottawa clinic. [15]
Reviews
Real results
What clients posted
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Nas | Ottawa @nasbendago “As for the results, they’ve helped get a 26.9 shade improvement which is crazy. I'm smiling all the time”
Verified Review
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Carel | Ottawa @carel_ch “Despite feeling a little sensitive in the beginning, I'm blown away by the results. Saw a 27.9 shade improvement in my smile.”
Verified Review
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Aya | Ottawa @itsayyahhh “UpWhiten has beaten out every other teeth whitening provider I have ever worked with in the past decade”
Verified Review
Teeth whitening near you in Ottawa
UpWhiten is a cosmetic teeth-whitening studio at 1915 Baseline Rd Suite 101, Ottawa, ON K2C 0C7, on Baseline Road between Nepean and Carlington, and clients come to it from Westboro, Barrhaven, Kanata and across Ottawa. If you are comparing teeth whitening cost in Ottawa, have a question the teeth whitening FAQs answer, or want to know about UpWhiten's Ottawa studio before you book, each page is a click away.
Open Monday to Saturday, 9:00 AM to 8:00 PM; closed Sunday. Call (613) 519-4193.
FAQ
Questions before you book
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Not today. I'm not prepared to make the decision today.
Waiting feels free because nothing on the pharmacy shelf ever asked you to decide. Here the reading comes first and costs nothing, so you decide with your own shade in front of you.
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I'm going away in three weeks. Is there time to do this properly?
Three weeks is enough to start. Book the free Complimentary Shade Consultation first: the reading shows what your teeth can reach before your date.
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Do I need a dentist to have my teeth whitened in Ottawa?
No dentist is needed to book here. UpWhiten is a whitening studio, and anything clinical goes to a dentist first.
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Is UpWhiten a dental clinic?
No. UpWhiten is a whitening studio. Whitening is a side line on a dental calendar. Here it is the calendar. The studio has served 1,000+ people, here for whitening and nothing else.
How we know what this page says
Built from 14 PubMed records, one saved Ottawa price page, the studio's own records and consented client photos.
Written by Wahid Baitul, co-owner of UpWhiten, the Ottawa teeth-whitening studio. Checked 28 October 2026. Health statements reviewed under Dr. Hafsa Cherid's authority by the studio's clinical review pass.
Method and sources
Research was picked to answer one question for an Ottawa adult: which route to whiter teeth works. Numbers are rounded from the abstracts; the strip, tray and in-office hours are our arithmetic from one trial's printed cycle counts. Studio figures come from UpWhiten's own records and are labelled "at UpWhiten". "General" marks a study of any visible dental flaw; "colour only" marks a study that changed tooth colour and nothing else.
- Auschill 2005. Efficacy, side-effects and patients' acceptance of different bleaching techniques (OTC, in-office, at-home). Oper Dent, 2005.
- Almedlej 2020. Dental esthetic and the likelihood of finding a job in Saudi Arabia. A cross-sectional study. J Family Med Prim Care, 2020.
- Newton 2021. The impact of tooth colour on the perceptions of age and social judgements. J Dent, 2021.
- Di Murro 2020. The relationship of tooth shade and skin tone and its influence on the smile attractiveness. J Esthet Restor Dent, 2020.
- Baig 2026. Dental aesthetic self-perception, smile satisfaction and associated factors among adults: a cross-sectional study. PLoS One, 2026.
- Meireles 2014. Changes in oral health related quality of life after dental bleaching in a double-blind randomized clinical trial. J Dent, 2014.
- Maran 2024. The influence of dental bleaching on patient's quality of life: a multistudy analysis. J Dent, 2024.
- Fittler 2023. Rampant online marketing of teeth whitening products: evaluation of online information, labelling accuracy and quality. Heliyon, 2023.
- de Geus 2015. Effectiveness of and tooth sensitivity with at-home bleaching in smokers: a multicenter clinical trial. J Am Dent Assoc, 2015.
- Dias 2026. Time to color stabilization during in-office bleaching with 35% hydrogen peroxide: a prospective clinical study. J Dent, 2026.
- Niederman 2000. Effectiveness of dentist-prescribed, home-applied tooth whitening. A meta analysis. J Contemp Dent Pract, 2000.
- Browning 2012. Effect of a nano-hydroxyapatite paste on bleaching-related tooth sensitivity. J Esthet Restor Dent, 2012.
- Hortkoff 2025. In-office bleaching after a desensitizing protocol: a 4.5-year follow-up of a randomized controlled trial. J Dent, 2025.
- Burke 2009. Ten-year outcome of porcelain laminate veneers placed within the general dental services in England and Wales. J Dent, 2009.
- Bayshore Dental 2026. Dental Veneers Ottawa (price page, saved 2026-10-28). bayshoredental.ca, 2026.
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